Welcome to Pride Car Customs

Let us help with your journey to your dream

Having experienced the persoal journey of building your dream an encountering the trials and challenges you face on your journey, Pride Car Customs as tried to taylor costs and services to helpl you on completing your DREAM !!

Pride Car Customs are aware that the difference between something good and something great is the attention to detail, precise workmanship, superior quality tools and materials and a passion for creating perfection. That’s what we do.


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Working with Drew Pritchard on Season 2 episode 2 of Salvage Hunters: Classic Cars - Lancia Delta Integrale

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We also worked with Moggy on season 2 episode 1 of Vintage Voltage A Porsche 911 steering wheel

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2018 Issue 044 PERFOMANCE AUDI

4 page article
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Performance Audi did a 4 page article on us doing their Audi RS 4 - Flat bottomed steering wheel in yellow stitch and nappa lether

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Classic steering wheel

Steering wheel retrim/restore

Using only the finest leathers, our hand sewn service covers classic/modern and luxury vehicle steering wheels. We also repair damaged commercial, lorry, van, mobility vehicle and even boat steering wheels. The development of the company has focuses on high-quality with very short lead-times, whether for standard or non-standard steering wheels. We can re-trim in leather/alcantara/vinyl in a variety of colours and threads to match. Our high quality controlled procedures ensure we maintain customer satisfaction 100% of the time. The exacting standards of our steering wheels demand a very high skill level from our dedicated employees. We have been able to maintain and strength our services by supporting, investing and developing in new techniques and state of the art materials.

John Cooper Gear Knob

Gear Knob & Gaitor

We can retrim and even remake gear knobs and gaitors including embossed numbers and colour leathers and stitching, can also get custom caps made for rare vehicles.

Some of Our

Services

We are a restoration company based in the heart of the West Midlands, we offer high quality custom steering wheel and re-trimming services, with optional premium delivery service at our clients request.Our craftsmen started their experience in the mid to late 60’s in the well renown Walsall saddlery trade, a good basis for there to be top quality skill set, as their confidence grew a move into the automotive industry expanded their skill, abilities and technical know how. Over the past forty six years our team have been making, re-trimming all makes and models of steering wheels.

Please take a look at some of our work . See Before and After pictures

custom retrim seat

Seat retrim/restore

Retriming, recover or totally customise your seat to your own design, we work closely with our customers to deliver the quality and styling they desire.


Bumper Repair

Body work & Paint

If you are looking for a small job like a bumper repair or lens polish or a complete fibre glass kit car paint job please don’t asitate to get intouch we can offer you a competive and complete service. We also have options to help you make your payments easier.

Special body fabrication

Service/Mechanicals

Handling most types of mechanical work whether it’s changing and modifying body components, fabricating special requirements or changing the oil in a vehicle. With over 30 years of working on motor vehicles with just as happy working on your daily drive or servicing your grannies Morris Minor.

Despite our established excellence, we are not complacent. We are constantly developing and establishing new techniques. Only by continually investing in new equipment and techniques can we strive to keep our skill levels at the highest quality and keeping our customers happy by transforming their wheels. We can transform your interior & steering wheels to your specification, we have the experience and skill set to flat top or bottom your wheel, carbon fibre, change the thickness and texture and even re-colour with various different leather colour available.

Pride Car Customs – quality

Take a look at what we have done

Unrestored steering wheel Pride Car Customs restored steering wheel

Steering Wheel Retrim

un modified car seat Recovered custom car seat

Seat customization

Tribute GTO 250 on MX 5 Tribute GTO 250 - MX 5 based

GTO 250 - Tribute

MR 2 Suspension in need of replacement

Custom Toyota MR 2 - Suspension kit

Mini Gear Knob to restore 5 Speed John Cooper Gear Knob

John Cooper Mini 5 Speed Gear Knob

Before head light restoration Head light restoration

Head light restoration

Bare trailer Car transporter trailer

Trailer conversion

We know your projects can be timely and costly

Set your self a monthly budget, pay us for the hours we work on your project. Let us estimate how long your work is going to take and let us work together towards your end goal, giving you a assesment each month to ensure you know exactly how your budget is going.

Secure store of your vehicle when not being worked
Set a fixed monthly bill
High quality of workmanship
Select the work you want doing
Work With Us

We will try our best to accomidate your budget.


A Large Variety Of services

A complete solution our passion and your dream let’s work together